Customer Lifetime Value (LTV)
Customer lifetime value (LTV) is one of the most important unit economics measurements your B2B software company should be tracking. What is customer lifetime value? Customer lifetime value is an…
Unit Economics: What are they and why are they important?
When starting and growing your B2B software company, tracking success and sustainability can be an extremely daunting task. Unit economics are simple but powerful data that allow you to understand…
