YOUR GROWTH IS OUR MISSION

Capital Entrepreneurs Who Put You First

We’re empathetic experts. Not only has our leadership team been in your shoes, we’ve traveled both sides of the business as Founders and Investors. Our first-hand experience motivates us to empower B2B Founders to overcome challenges and build the company they want. 

We launched Novel Capital with the purpose of providing B2B Entrepreneurs like you with simple, flexible, and fair growth capital options. We innovate products and solutions daily to meet the growing needs of B2B SaaS and Tech companies.

Novel Capital team photo holding letters leadership
OUR INVESTORS:
OUR ETHOS

A Commitment to Do Differently

Be simple, direct, and transparent.

Simply put, we do as we say. We are upfront with you about our terms and cost of capital, and we keep you updated throughout the entire funding process.

Keep everything entrepreneur-centered.

We evaluate where you are in your journey and provide you with the best resources and leadership to grow your company your way.

Maintain integrity and accountability.

We are ethical in all aspects of life. In the workplace, we prioritize integrity when making decisions, interacting with our team, and working with customers.

Act as capital entrepreneurs. 

We always bring an innovative mindset to developing the right capital products for different types of companies and entrepreneurs, based on what they want to accomplish.

Keith Harrington and Adi Walavalkar in the office novel capital
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Companies Funded
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Leadership

Novel Funds:

B2B SaaS & Tech Companies

Recurring or Reoccurring Revenue

$350k+ in Annual Revenue​

Seeking $100k-$5M in Capital

10%+ YoY Revenue Growth

THE JOURNEY STARTS HERE

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