Defining Your Ideal Customer Profile
Many software companies fall into the trap of targeting too broad of a customer base. While it may be true that your product is a good fit for a variety…
Everything to Know About Hiring Your First Salesperson
Hiring the first salesperson at your SaaS company is one of the most important decisions you’ll make as a founder. If you make the right decision, you’ll begin to create…
Understanding and Extending Your Company’s Runway
Why Understanding Your Company's Runway is Important If one thing has been made clear by the pandemic, it’s the importance of being prepared for the unexpected. While we can make…
Reducing Gender Bias in Investing
The problem In 2020, female-founded startups globally received $4.9 billion in venture funding, a 27% decrease since 2019. Additionally, the proportion of venture dollars to female-founded companies declined as well,…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is another unit economics measurement your B2B software business should be tracking. Why should I track customer acquisition cost? Customer acquisition cost, as the name implies,…
Customer Lifetime Value (LTV)
Customer lifetime value (LTV) is one of the most important unit economics measurements your B2B software company should be tracking. What is customer lifetime value? Customer lifetime value is an…
Unit Economics: What are they and why are they important?
When starting and growing your B2B software company, tracking success and sustainability can be an extremely daunting task. Unit economics are simple but powerful data that allow you to understand…
How should I think about the cost of capital of venture equity?
When early-stage software entrepreneurs begin to think about raising money, the field can seem overwhelming at first glance. There are a variety of capital options out there, each with different…
Warrants and Venture Debt
What are warrants? Warrants are a type of security that give the holder the right to buy a predetermined portion of company stock at a fixed price until the expiration…
