Simple Capital That Fuels Your Growth

Capitalize on your momentum
Products page - hero

The Novel Capital growth platform offers fair, flexible, and simple capital options to match your company’s unique journey.

Products page - hero
Trusted by 75+ Great Companies

Our Products

RevShare Capital™

Get up to 30% of your company’s total annual revenue to accelerate your growth with RevShare Capital™. Unlike a bank loan, your payments aren’t based on a fixed interest rate—they align with your company’s cash collections.

RevShare Capital™ is ideal for growing companies with mixed revenue streams (recurring and non-recurring) who want:

  1. A bridge between equity rounds
    Get the funding you need to help you accelerate to your next milestone.
  2. More sales and marketing resources now
    Finance your sales and marketing to enhance growth immediately, versus having to wait to get paid.
  3. Cash flow smoothing for cyclical businesses
    Your payment flexes based on your actual cash collections, so you can preserve your runway.
RevShare Capital™
Products page - Upfront Capital image

Upfront Capital™

Turn your future subscription revenue into cash with Upfront Capital™. All you pay is one upfront fee—it’s simple and straightforward.

Upfront Capital™ is ideal for growing subscription-based companies who want:

  1. Additional staff ahead of upcoming customer implementations
    Hire staff now to grow your business in preparation for onboarding new customers.
  2. More sales and marketing resources now
    Finance your sales and marketing to enhance growth immediately, versus having to wait to get paid.
  3. Predictable and fixed payments
    Know your exact payment and cost of capital.

Which product is best for me?

RevShare Capital™Upfront Capital™
Minimum QualificationsCompany with predictable revenue
$500,000 in TTM revenue
Revenue growth of 30% YoY
Company with predictable revenue
$350,000 in ARR
Revenue growth of 10%+ YoY
Revenue ModelCompanies with a mix of recurring and non-recurring revenueSubscription companies with recurring monthly, quarterly or yearly payments
Repayment PeriodVariable 6-60 months12 months
Available FundingUp to 30% of your company's total annual revenue (both recurring and non-recurring)Trade up to 30% of your subscription revenue for capital today
Payment ModelVariable monthly revenue share payment based on monthly gross cash receiptsFixed monthly
Repayment4% to 10% monthly revenue share, performance discounts and no early payoff penaltiesCompanies with monthly subscriptions:
One-time fee of 8% of the annual value of contracts
Equity Share or WarrantsNone requiredNone required
Personal GuaranteesNot requiredNot required

Straightforward from start to finish.
No strings attached.

Companies with predictable revenue shouldn’t be faced with an unpredictable and complicated process when seeking funding. Our process replaces unwanted surprises with streamlined simplicity. By setting honest expectations, timelines and milestones upfront, we can put gotcha-free capital into entrepreneurs’ hands more efficiently.

Web illustration_No Strings
NC 1

Meaningful, strategic capital for growth

Get up to $5M without the need to give away equity/control, so you can grow the way you desire.

NC 2

Simpler than debt

No personal guarantees, no minimum cash balances, and no keeping track of complicated covenants.

NC 3

Convenient and transparent

No hidden fees or complex deal terms. Get the capital you need in less than 30 days.

NC 4

Capital that plays well with others

We know that you have angel investors, VCs, and other funding partners so we’ve made it easy for you to keep everyone happy.

Frequently Asked Questions

RevShare Capital™ can be a good fit for your company across many different stages of your company’s progression:

You are a bootstrapped company:
Entrepreneurs raising a meaningful amount of capital for the first time appreciate our simple, speedy, and transparent investment process, as well as the strategic and sales help we offer.

You have prior Angel or VC Investment:
We play well with others. Previous investors appreciate the flexibility of our approach, minimal dilution, and the sales help we provide. Plus, you don’t have to spend all the time determining a fair valuation for your company.

You are looking for a bridge round:
We want entrepreneurs who need investment now to help them capitalize on market opportunities and reach critical valuation milestones before they spend resources to raise their next round.

You are looking to wrap up your current fundraise:
Don’t be afraid to mix and match. If you have a portion of your fundraise completed, we can provide the additional capital you need to get you back to running the business.

B2B Companies with a mix of recurring and non-recurring revenue streams amounting to at least $500k in TTM Revenue and showing revenue growth of at least 30% YoY may qualify for RevShare Capital™.

We have an introductory meeting, then you can register in our platform, connect your accounting and banking systems, and we’ll determine if we’re a mutual fit within 5 business days. We will then provide you the capital you need in 30 days or less.

The entirety of the application process is transparent, fair, and as easy as we can make it for the entrepreneur.

RevShare Capital™ payments are made through monthly royalty payments ranging from 4% to 9% of gross cash receipts. Payments are capped at 1.2x if the capital is returned <12 months, and 1.4x if the capital is returned <24 months.

Funds from RevShare Capital™ can be used to invest in additional sales and marketing resources to capitalize on near-term market opportunities.

Upfront Capital is a great fit for B2B companies with subscription-based revenue. You must have at least $350k in ARR and revenue growth of at least 10% YoY.

Once we schedule an introductory meeting, you can register on our platform, connect your accounting and banking systems, and we determine if we’re a mutual fit within 10 business days. We will then provide you the capital you need in 30 days or less.

The entirety of the application process is transparent, fair, and as easy as we can make it for the entrepreneur.

For companies with monthly subscriptions, we provide you the value of your yearly contracts minus our one-time fee of 8% of the annual value of the contracts.

Most companies use the capital we provide to accelerate growth efforts, from hiring additional personnel to investing more into sales and marketing support.

Circle lines

Funding You Forward

Let’s do it together

We’ve walked both sides of the business as founders and VCs. Our first-hand experience motivates us to be the approachable, reliable and supportive capital partners we would have wanted to have.

We provide non-dilutive growth capital for:

  • B2B Companies with Predictable Revenue
  • Minimum Revenue of $350k
  • Revenue Growth of 10%+ YoY
  • Seeking $100k-$5M
Capitalize on your momentum today.

Connect With Our Team