Cash Flow in a Pinch?
Keep Your Business Moving

Advance your outstanding invoices for 90-days for a simple 5% fee.

Line of Sight Capital

You lock in your capital access for up to 12-months.

Control Your Cost

Choose what invoices to finance & only pay for what you advance.

Own Your Reputation

Unlike other options, we don’t interfere with your customers.

Build To Bigger

Recognize more revenue and grow into longer-term capital with us.

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"The Novel process was one of the cleanest we saw when exploring financing options for our company. The platform interface was straight forward, the team was great to work with, and the process from initial conversation through close was quick."

Who Qualifies:

B2B SaaS & Tech Companies

Recurring or Reoccurring Revenue

$1M+ in Annual Revenue​

10%+ YoY Revenue Growth


Keep Contracts Moving with
Flow Financing™

Cover Your

Make sure your most mission critical asset is always covered. ​

Speed Up Vendor Payments

Scale the platforms your team needs sooner to keep growing the business.

Hire Headcount For Contracts

Get the people you need to support implementation and contract fulfillment.

Set-Up New Markets

Quickly finance the hard costs of setting up a new market.


Protect Your Brand
& Your Business

At Novel, we respect your relationships with your customers. Unlike alternatives such as Factoring, we will never interfere with your customers, ensuring you always own your reputation.
Say no to funding options that get in between you and your customers.

Simple Pricing With Controllable Costs

You’ll never pay anything more than the 5% on what you advance. No other fees. No surprises. Our transparent capital makes it easy to plan for the unexpected without major impact to your cashflow.
Say no to funding with confusing fee structures.
Funding to Founders
$ 0 M+
Companies Funded
0 +
Customer Satisfaction
0 %
Availalble for Funding
$ 0 M

Your Path to Unlock Flow Financing

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1. Apply for Capital

Submit an application to set-up your pre-approved capital line.

2. Submit Invoices

Get capital in hand within 5 days of invoice submission.

3. Free & Clear

Easily clear the balance when you receive payment for your invoice.


Capital Made to Be Better 


Leave Behind... 


Instead Get...


Evaluating Funding Types?

Learn the critical questions you should be asking to make sure a type of capital is a good fit for your business.



The Basics of
Working Capital

Here are a few things our financing algorithm looks for when determining funding for SaaS & Tech startups.

Current cash on-hand sets a baseline for projected funding and collections.

Your outstanding invoices and projected collections demonstrate ability to payback capital taken.

What your monthly expenses are impacts cash on-hand and should be controlled.

The holy grail of SaaS and the flip side of burn, the more runway you have, the easier it is to access funding.

Know what your trailing 12, 6, and 3 months of revenue are. This is different than ARR!

You don’t have to have a hockey stick, but the better your growth rate, the larger the facility available.

Those lingering debts can bring down total facility size, as new debt shouldn’t hurt the business.

Part of the SaaS Rule of 40, the typical SaaS company has a GPM between 70% – 95% and is critical for good cashflow.


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Knowing Better, Growing Faster

Flow Financing™ is designed for B2B SaaS and Tech Founders with a minimum of 12 months of revenue history of at least $1M. You should be seeking to advance an invoice total of at least $100k, with a minimum draw amount of $25k.

Think of it as a solution to your working capital challenges. Although Flow can be useful for a lot of different B2B SaaS companies, it’s specifically designed for verticals that have consistent, but slow payers, leading to lumpy or seasonal cashflow and working capital shortages. This includes EdTech, GovTech, and HealthTech, among others selling into enterprise businesses.

Novel’s Flow Financing™ provides a 12-month working capital line that allows Founders to advance payment on outstanding invoices up to their pre-approved total amount. The minimum draw is $25k, and Founders may bundle multiple invoices to meet that threshold.

The cost is a simple 5% fee of the amount drawn. More specifically, Founders pay only 5% of the total amount due at days 30 and 60, before the remaining balance is due at day 90. There’s no additional fees or personal risk, and you can trade invoices for capital in-hand within as little as five days.

Flow Financing™ is perfect for when sales are on the rise but payments are slow, resulting in a buildup of invoices and cash flow constraints. It can also help when product implementation is prolonged, but additional staff is needed to support those implementations.

Some businesses – such as those in EdTech – may also have customers with reliable but extremely lengthy payment schedules, necessitating a bit of flexibility while they wait for invoices to come due. Finally, Flow Financing™ can be utilized to give the top of your funnel a boost, such as increasing ad spend or hosting a networking event for potential customers.

Factoring is a type of financing that provides capital to a company by purchasing their accounts receivable, minus a discount for commission and other fees. Unfortunately, these fees are not always transparent. Although they can be advertised as 1-5%, in the end, Founders can be left paying as much as 20% if they’re not careful. With Novel’s Flow Financing™, our fee is always a transparent 5% on the amount drawn. And unlike factoring, Flow Financing™ does not require customer involvement either, leaving your reputation – and your bank account – fully intact.

An MCA, or merchant cash advance, is a short-term loan that can involve a high interest rate – up to a 35% APR in some cases. In contrast, Novel’s Flow Financing™ comes with a simple 5% fee for capital drawn. Unlike MCAs, Flow Financing™ is not extractive, and it doesn’t create a cycle of business debt that can be hard to recover from. Additionally, MCAs can involve weekly or even daily payments, whereas Flow Financing™ only requires two affordable monthly payments, with balance due at 90 days.


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